I'm a jewelry designer and I absolutely loved the idea of incorporating my jewelry designer skills together with my sewing/embroidery machine. Will definitely give this a try in the future.

If it was jewelry you wanted to make, then yes I would recommend watching this.  It is very specific.  I am a 20 year quilter and do not have an embroidery machine so that part did not apply to me.  I liked the paper piecing method. I enjoyed the lesson but I am not a fan of the extra banter.  But that's just me.